Gaia RA gives access to augmented reality experiences that use virtual space to convey messages and publicize events, deepening and opening out the contents associated to the brand Gaia – Todo um Mundo. With this app, the user can interact with pre-existing spaces by adding an original layer of information that can be edited and registered in real time. Users, creatives and cultural agents can occupy spaces and streets, or produce posters with a layer of augmented reality that is visible through the app and shareable on social media.